About Amalgamated Brands
One group: we make, move and sell everyday brands
An integrated consumer goods group with roots going back to 1947. It manufactures household food and beverage brands and owns the distribution and sales that put them on shelves across Zimbabwe.
Our purpose: to enrich everyday lives by making trusted brands available consistently wherever consumers shop and engage.
How the group fits together
Three businesses, one route from factory to shelf
Amalgamated Brands Limited
Proposed VFEX-listed holding company
Make
Cairns Foods
Manufactures chips and snacks, confectionery, fruit and vegetables, groceries, and beverages.
US$59.4m
FY2025 revenue · 71.6% of subsidiary revenue
Move
Cailogistics
Delivers the Group's brands nationally and carries third-party freight.
US$16.9m
FY2025 revenue · 20.4% of subsidiary revenue
Sell
Cailo Marketing Services
Sells and merchandises in general, informal and modern trade, with 29 containers and 75 push carts.
US$6.6m
FY2025 revenue · 8.0% of subsidiary revenue
FY2025 revenue of each subsidiary before intra-group eliminations. Subsidiaries plus parent company US$3.1m, less intra-group eliminations of US$7.3m, give pro forma Group revenue of US$78.7m (listing perimeter, excluding Lobels).
Our journey
From Willards Foods in 1947 to a VFEX listing
Willards Foods incorporated
Cairns Holdings delisted from the Zimbabwe Stock Exchange
Takura acquires Cairns Foods
Cailo Marketing Services and Cailogistics established
Amalgamated Brands incorporated as holding company
Van-based general-trade model introduced
Proposed IPO and VFEX listing
Market positions
Brands that lead their categories
60%
Mixed-fruit jam
Sun Jam
45%
Chips and snacks
Spuds, Chompkins, Thingz
42%
Canned baked beans
Cashel Valley
36%
Loose biscuits
Charhons
What we make
Five portfolios bought week in, week out
Chips and snacks
Spuds, Chompkins, Thingz, Willards
Confectionery
Biscuits, cookies, sweets · Charhons
Fruit and veg
Canned veg, jams · Sun Jam, Cashel Valley
Groceries
Breakfast, peanut butter, seasonings · Willards
Beverages
Wines and cordials
Owned route to market
We don’t rely on others to reach the shelf
Cailogistics delivers nationally. Cailo Marketing Services sells and merchandises in general, informal and modern trade. Both also serve third parties, using spare capacity.
29
containers
75
push carts
>95%
revenue in USD
Factory → Truck → Shelf, kiosk, push cart → Consumer